YouTube has become a hot site for businesses looking to promote their products and services. But not every business gets acceptable results from their YouTube marketing videos.Success on YouTube depends on what you want to accomplish with your online videos. So, before you press the record button on your video camera, answer some key questions about your YouTube video strategy.
- Should your business even be on YouTube?
- Do you want to attract new customers or support existing ones?
- Do you want to inform or educate with your video?
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