Twitter’s new look is rolling out more widely today, and it has some users saying it looks similar to Facebook. The messaging service is making changes to solve its most pressing issue—how to obtain and keep new users—as it looks to grow.
Twitter has been evolving as a media, advertising and social platform, but the big criticism leveled at the company—and which Twitter executives acknowledge—is that it needs to connect with everyday Internet users, not just nerds who get hashtags.
Twitter co-founder Biz Stone said on Stephen Colbert’s show just last week that he never thought insider jargon like the pound sign would catch on. Becoming mainstream meant teaching sometimes non-tech-savvy users how to communicate in 140 characters or less.
The redesign advances part of Twitter’s game plan to relate more widely beyond its 240 million monthly users to try to catch Facebook and its more than 1.2 billion base.
Now, the platform is more “media forward,” with video and photos larger and displaying right in the user feed. User profile pages look like Facebook’s timeline page, and more changes have been spotted that could eventually simplify the language of Twitter.
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