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Social Media Knight

Fighting our way into the social media realm

5 Things to Remember on Calculating Social Media ROI

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Social media is about branding, opening channels of communication with customers, building loyalty, being transparent and establishing good will. And business owners who cover all of those bases, and whose products and services are worthwhile, will see a return on their investment. When it comes to … Continue reading... about 5 Things to Remember on Calculating Social Media ROI

Social Media Preferred as a Last Resort on Customer Service

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Contacting enterprises on social media is a last resort, not the preferred engagement method, for disgruntled customers, according to predictive customer service company [24]7's CEO PV Kannan. Social media has become a popular customer service tool for many Australian organisations. Telcos, in … Continue reading... about Social Media Preferred as a Last Resort on Customer Service

Content MArketing and Social Media: Match Made in Heaven

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Are you looking to attract prospects, convert them to customers and keep them coming back? Then social media and content marketing are a match made in heaven. The key to success is to make the connection between content marketing and social media. Let’s look at the content needed to get your … Continue reading... about Content MArketing and Social Media: Match Made in Heaven

Tools and Best Practices on Social Media

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Remember that classic Super Bowl ad showing cowboys herding cats? Well, the challenge may feel much the same for social media users, even adept ones like journalists and journalism educators who revel in the technology's transformative power but who can find themselves drowning in the torrent that … Continue reading... about Tools and Best Practices on Social Media

The Role of Social Media on Companies During Hurricane Sandy

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As Hurricane Sandy approached the US in October last year hundreds of thousands of people used social media networks like Facebook and Twitter to keep abreast of the storm. When the dust settled, people turned to those networks again to follow recovery efforts and find out transport … Continue reading... about The Role of Social Media on Companies During Hurricane Sandy