Snapchat is hoping to attract new advertisers (and make advertising easier for the ones already on the platform) with the launch of a new tool called Instant Create.
Some of these potential advertisers may not be used to creating ads in the smartphone-friendly vertical format that Snapchat has popularized, so Instant Create is designed to make the process as simple as possible.
Executives at parent organization Snap discussed the tool during last week’s earnings call (in which the company reported that its daily active users increased to 203 million).
“Just this month we started testing our new Instant Create onboarding flow, which generates ads for businesses in three simple steps from their existing assets, be it their app or their e-commerce storefront,” said CEO Evan Spiegel.
Now the product is moving from testing to availability for all advertisers using Snapchat’s self-serve Ads Manager.
By Anthony Ha
See Full Story at techcrunch.com