For starters, Pinterest is all about inspiring and empowerment. As much as the word ’empower’ has become a catch-all in the digital era, Pinterest is the network that really champions the cause. With its comprehensive pins that act as guides, it gives detailed and concise steps for its users to achieve and succeed in their projects, regardless if they’re big or small.
As a result, it has its eyes set to the future. If we take a deep look at it, Pinterest is the only social network where ‘now’ and ‘past’ don’t exist as concepts. For example, Instagram Stories are all about the ‘now’, and Instagram is all about immortalizing what has already happen. While ephemerality is the buzzword of all social networks, Pinterest is all about planning ahead and facilitating users in achieving their goals. That’s a singularity in the sea of social networks and it sets Pinterest apart from the competition.
Then, branded content is not disruptive. Brands that have a presence and advertise on Pinterest are generally respectful of the medium. In fact, one would argue that branded content enhances the experience and enriches the medium. Users discover new products and are keen to try them on, therefore becoming potential trendsetters.
Last but not least, Pinterest doesn’t get political. You may argue it’s a bit too ‘vanilla’, but the truth is that it has stayed free of controversy, effectively banning political advertising. Pinterest rallies around the cause of uniting people over common interests, rather than becoming a platform for the opinionated of the cyberspace.
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