One of the most attractive things about Facebook is the fact that it’s free. It’s one of the reasons why the platform has grown so massive in the past decade. But below the facade, Facebook has a reason for inviting millions to use its social network at no charge: The users themselves are the product.
It’s not exactly a surprise to find out that Facebook uses its members to make money. It is a business, after all. But Facebook isn’t exactly the most trustworthy when it comes to user privacy, ad revenue or data sharing. Just this week, we learned some voice chats through Facebook Messenger are being collected and transcribed by third-party contractors.
One of the ways Facebook made a name for itself was selling user preferences and engagement data to advertisers. That way, they’d know the best methods to target potential buyers across the demographic spectrum.
But scandals and data breaches have come and gone, and now that Facebook’s practices are out in the open, it makes more sense than ever to start limiting the information they share with advertisers. If you’re looking to take back your privacy from data-hungry marketers, here are the best ways to adjust your Facebook settings so you can stay below the radar.
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