To make the most of Pinterest as small business, here is a step-by-step guide to help get you started:
Set up your Pinterest business account
It’s free and only takes a few seconds. You should then claim your website to unlock pro tools like Pinterest Analytics to see what organic and promoted pins get the most engagement as well as how much traffic your website gets. Be sure to claim your other accounts on Pinterest too, like Etsy, YouTube and Instagram to get attribution on all the pins which people are saving from these sites. A business profile will also give you access to audience insights to help you identify what your audience is interested in and inform your content strategy.
Install the Pinterest Save button
Once you add the Save button to your website, visitors can easily save your images to Pinterest. That means they’re showing interest in your brand — and then other Pinners can see your content too. You can also connect RSS feeds to your Pinterest business account to automatically create pins from the content on your website.
Create pins that link to your website every week to give your followers more chances to engage with your brand and boost your organic reach. You can schedule pins up to two weeks in advance. Pinterest has made it easier for businesses to create pins with its revamped pin-creation tools, including the ability to choose from pre-set aspect ratios of an image, crop and add text and logos. Successful pins are high-resolution and high-quality – busy shots don’t resonate well.
By Harold Klaje
See Full Story at www.growthbusiness.co.uk