Here are some ways you can engage with your audience, while encouraging them to respond:
Ask questions. People like to share opinions. This could not be truer than online. Perhaps it’s being in the comfort of familiar surroundings. Perhaps it’s that when you’re on your phone, you feel bolder and more confident about tweeting statements you might keep to yourself at a dinner party. What matters is that by asking a question, you invite others in.
One of the most effective prompts is, “What do you think about _____?” Ask questions that require more than a yes or no (unless you’re running polls, which also drive high engagement). Engagement thrives on an exchange of ideas. The better your questions, the more people will jump in and want to also be a part of the conversation, making your brand the centerpiece of community interaction.
Host a contest. Contests are fun, and work well on Instagram and Facebook. A word of caution: Make certain that before you start a contest, you check the platform’s terms of service to avoid getting your post banned, or worse, your account paused.
A few ideas:
- Ask followers to share photos or videos of themselves or friends using your product or service.
- Prompt your audience to get creative and write a poem using words or imagery associated with your brand.
- Run social for a food or beverage brand? Have followers post recipes using your product and ask your audience to vote for their favorite.
- Caption this: Post a funny or thought-provoking photo and ask followers to caption the image.
By Lucy Kaplan
See Full Story at www.prnewsonline.com