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Social Media Knight

Fighting our way into the social media realm

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Effective tips to engage your Facebook Audience

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Here are some ways you can engage with your audience, while encouraging them to respond:

Ask questions. People like to share opinions. This could not be truer than online. Perhaps it’s being in the comfort of familiar surroundings. Perhaps it’s that when you’re on your phone, you feel bolder and more confident about tweeting statements you might keep to yourself at a dinner party. What matters is that by asking a question, you invite others in.

One of the most effective prompts is, “What do you think about _____?” Ask questions that require more than a yes or no (unless you’re running polls, which also drive high engagement). Engagement thrives on an exchange of ideas. The better your questions, the more people will jump in and want to also be a part of the conversation, making your brand the centerpiece of community interaction.

Host a contest. Contests are fun, and work well on Instagram and Facebook. A word of caution: Make certain that before you start a contest, you check the platform’s terms of service to avoid getting your post banned, or worse, your account paused.

A few ideas:

  • Ask followers to share photos or videos of themselves or friends using your product or service.
  • Prompt your audience to get creative and write a poem using words or imagery associated with your brand.
  • Run social for a food or beverage brand? Have followers post recipes using your product and ask your audience to vote for their favorite.
  • Caption this: Post a funny or thought-provoking photo and ask followers to caption the image.

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See Full Story at www.prnewsonline.com

Facebook facial recognition aim to end malicious bots

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In order to keep its social network free of malicious bots, Facebook keeps trying out new tactics.In its latest test, it’s deploying facial recognition tech to spot fake profiles.

The feature, spotted by app researcher Jane Manchun Wong, asks you to take a video selfie and turn your head from side to side in order to verify that you’re not a bot.

The text in app screenshots posted by Wong reads, “We need a short video of you turning your head in different directions. This helps us confirm your identity and check you’re a real person.”

There’s no word on when this feature will roll out, or when it’ll be used. Also, there’s clarity at the moment on how Facebook will store and use this data.

See Full Story at thenextweb.com

Useful things Youtube could do that you didn’t know

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Read on, and get ready to hit Play on a whole new way to experience YouTube.

PLAYBACK POWER

1. Want to hop around in a video you’re watching? Press a number key on your keyboard while any video is playing on the YouTube website. That’ll take you to a corresponding percent in the video’s timeline—50% into the video if you hit “5,” 80% if you hit “8,” and so on. Hitting “0” will take you back to the video’s start.

2. If you’d rather move around in a video by a specific amount of seconds, remember these super-handy shortcuts: Pressing “J” while a video is playing will rewind by 10 seconds while pressing “L” will fast-forward by that same amount.

3. For even finer control, pause a video on the YouTube website and then press the comma or period key on your computer’s keyboard. That’ll move your video back or forward by a single frame, respectively.

4. Craving a similar sort of speedy skipping power in YouTube’s mobile app? You’ve got it: Double-tap the left or right side of a video while it’s playing to instantly skip back or ahead by 10 seconds. If you keep tapping, the increment will increase by 10 seconds with every extra touch.

5. Does 10 seconds seem like too much? Or maybe not enough? No worries: You can customize the length of YouTube’s fast-skip shortcut to make it work with however much time your video-adoring heart desires. Just tap your profile picture in the upper-right corner of the screen, then select “Settings followed by “General” and look for the “Double-tap to seek” option.

BY JR RAPHAEL

See Full Story at www.fastcompany.com

3 New Features for LinkedIn Page Admins to checkout

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Photo by Tracy Le Blanc from Pexels

LinkedIn added three features to its pages Tuesday: employee notifications, kudos/team moments and a completion meter.

Senior director of product management Rishi Jobanputra detailed the professional network’s quarterly release for pages in a blog post.

Brands can now help drive engagement on their public LinkedIn posts by alerting employees as soon as new content goes live. Notifications are limited to once every seven days in order to prevent employees from being overloaded with notifications.

Jobanputra wrote, “Your employees can be your most powerful advocates, but many businesses don’t know where to begin. With employee notifications, page administrators can now alert employees of important posts, which employees can then share with their LinkedIn network. This makes it easy for your employees to share your organization’s content and amplify your messages.”

Page admins also received a new way to recognize important team moments and celebrate employees with individual mentions.

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See Full Story at www.adweek.com

How to enable Pinterest Dark Mode Display

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Pinterest said dark mode has been the top requested feature by its users.

“[We’ve] heard … that the white background can be too bright when they’re winding down with recipes, dream travels and latest fashion finds,” Pinterest said in a statement.

To enable dark mode on the Android Pinterest app, you can select it either through your phone settings or your Pinterest app settings. On iOS, you can go to your phone’s settings, select “Display and Brightness,” then select dark mode.

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See Full Story at www.cnet.com

How to control privacy on your social media accounts

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Posting an update to Instagram doesn’t have to mean sharing your life with every single person you’ve befriended there. In fact, all of the major social apps give you more granular control than you might realize.

If you want to set up a private, select group of people to show off photos of your baby to—or to keep your most raucous nights out a secret from—you can do so without resorting to emails or group chats.

We’ll show you how to lock down your Facebook, Instagram, Twitter, and Snapchat accounts below, but a word of warning: There’s nothing to stop someone in your private circles taking a screenshot of what you’ve shared and making it public. So even with your settings dialed in, be careful what you share, and with whom.

See Full Story at www.wired.com

Facebook begins testing dark mode design on some user

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Multiple people are being invited to test the new interface. The screenshots shared by testers are akin to design Facebook showed off at its developer conference F8 in May. The new version of the website kinda looks like Twitter.

This is just a test version, so the final release of dark mode and the new interface might not look the same. Thankfully, if you don’t like the new look, there’s a handy toggle that lets you switch to the good ol’ classic version of the website.

We’ll keep an eye on this, and update you as soon as the new interface and dark mode is available for a wider audience.

by IVAN MEHTA

See Full Story at thenextweb.com

 

Snapchat experienced trouble sending chats and snaps this Monday

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Problems started a little before 11 a.m. ET, according to Down Detector, and appeared to impact many on the East Coast and in Europe. The company said it managed to fix things about two hours later.

“The issue has been resolved,” wrote Snapchat Support on Twitter. “If you’re still having trouble, please let us know!”

The hashtag #snapchatdown was trending on Monday as people turned to Twitter to vent and confirm that it wasn’t just them. Many people reported getting a “failed to send” or “tap to retry” message.

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See Full Story at www.cnet.com

YouTube Music to redesign artist profile

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This YouTube Music artist redesign starts with a larger cover image that has a closer crop. As the photo begins to fade, the musician name prominently appears, while the “Subscribe” button with follower count is now centered.

A useful “Latest release” card that invokes the Material Theme has been added to note the latest album or single with preview art. Meanwhile, the “Songs” list has been renamed to reflect how these are “Top songs.”

“Albums” feature significantly larger cover art so that only one full work is listed at a time. This makes for a beautiful browsing experience. Carousels for “Singles,” “Videos,” “Featured on,” and “Fans might also like” are unchanged.

By Abner Li

See Full Story at 9to5google.com

3 Ways to get Started in Facebook Messenger Marketing

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If you want to use Facebook Messenger marketing to boost your marketing efforts, here are three ways to get started.

1. Collect user feedback

What good is it to converse with potential customers if you don’t get feedback? It’s crucial to collect data from your audience so you get a clearer idea of how to generate sales, prolong engagement, and capture leads.

Send a survey to users on Facebook Messenger to find out everything you want to know about their experience with your brand. You can send users a link that leads to the survey on your website. Or, use chatbots to personalize your brand and offer a unique experience to users that improves engagement.

2. Deliver relevant content and product suggestions

Want to boost engagement between customers and your business? Use Facebook Messenger to deliver relevant content and products they’re sure to want to check out. Anyone browsing your website will benefit from suggestions about what content to check out, especially if they’re new.

It’s easier for users to engage with your content if they don’t have to hand over their email or fill out a WordPress contact form to get it. If they already have a Facebook account, they can choose to interact with the brand on Facebook Messenger instead. This saves them from filling out a form and makes the transition to a conversation much smoother, which prolongs engagement.

3. Improve customer relationships

When your business is easily accessible to consumers, it shows them you care about their concerns and want to provide solutions. Sixty-nine percent of U.S. shoppers say being able to message a business helps them feel more confident about the brand. Improving customer relationships is crucial for any business to thrive; without it, even the best products won’t be enough to stay afloat. You have to show visitors you’re present and ready to help them out.

In one study, 75 percent of online customers said they expect to receive help from a business within five minutes. If you don’t meet that expectation, you won’t build customer loyalty or drive engagement.

Leverage messenger marketing to improve your relationship with customers. Offering support through Facebook Messenger is effective because it’s quick, simple, and easy. Users are already familiar with the platform and can now use it to start conversations with brands about their experiences and pain points.

See Full Story at www.business2community.com