In May 2018, the Pinterest insights team, which tracks how people use the platform, started noticing a remarkable trend. It wasn’t an influx of dads pinning spiders made out of Oreos. No, people were using the platform to search for information about “transgender transitions”—a lot of people.
Between May 2018 and August 2019, searches for the term spiked by 3919%, says Chuin Phang, inclusion programs manager at Pinterest.
“And this was not a lone incident,” Phang tells NewNowNext. “There were other types of searches. We’ve seen an increase in things like name pronoun changes, hormone therapy, transgender-related style searches, supporting loved ones who are transitioning.”
Transgender captions have jumped by 621%, according to the company, and searches for “nonbinary fashion plus size” have gone up by 196%, with millions of users searching for things like name changes and gender-affirming surgeries. Top trans-related searches on Pinterest include “transgender quotes inspiration,” “transgender pride,” “transgender facts,” and “transgender art,” the company says.
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