If you want to use Facebook Messenger marketing to boost your marketing efforts, here are three ways to get started.
1. Collect user feedback
What good is it to converse with potential customers if you don’t get feedback? It’s crucial to collect data from your audience so you get a clearer idea of how to generate sales, prolong engagement, and capture leads.
Send a survey to users on Facebook Messenger to find out everything you want to know about their experience with your brand. You can send users a link that leads to the survey on your website. Or, use chatbots to personalize your brand and offer a unique experience to users that improves engagement.
2. Deliver relevant content and product suggestions
Want to boost engagement between customers and your business? Use Facebook Messenger to deliver relevant content and products they’re sure to want to check out. Anyone browsing your website will benefit from suggestions about what content to check out, especially if they’re new.
It’s easier for users to engage with your content if they don’t have to hand over their email or fill out a WordPress contact form to get it. If they already have a Facebook account, they can choose to interact with the brand on Facebook Messenger instead. This saves them from filling out a form and makes the transition to a conversation much smoother, which prolongs engagement.
3. Improve customer relationships
When your business is easily accessible to consumers, it shows them you care about their concerns and want to provide solutions. Sixty-nine percent of U.S. shoppers say being able to message a business helps them feel more confident about the brand. Improving customer relationships is crucial for any business to thrive; without it, even the best products won’t be enough to stay afloat. You have to show visitors you’re present and ready to help them out.
In one study, 75 percent of online customers said they expect to receive help from a business within five minutes. If you don’t meet that expectation, you won’t build customer loyalty or drive engagement.
Leverage messenger marketing to improve your relationship with customers. Offering support through Facebook Messenger is effective because it’s quick, simple, and easy. Users are already familiar with the platform and can now use it to start conversations with brands about their experiences and pain points.
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