There’s more to Pinterest than pictures and hashtags. According to the San Francisco tech giant, there’s been a 31% uptick in searches for “inspirational videos” since last year, and the network’s nearly 300 million monthly active users (MAU) are 54% more likely to say videos on Pinterest inspire them compared with content on other media platforms.
Presumably, that’s why Pinterest today introduced new features for creators and brands to make reaching viewers easier. Among the highlights are an improved uploading tool, a refreshed gallery tab, a lifetime analytics metric, and Pin scheduling functionality.
The new video uploader enables users to post videos directly to Pinterest, while the new video tab on profile pages allows businesses to feature their clips in a single place. As for the analytics tool, it lets brand managers view lifetime video views and track performance over time — a valuable service, Pinterest notes, because clips on the platform don’t disappear with a feed and they resurface over time.
By KYLE WIGGERS
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