Now, Instagram is testing a feature that may tip this logic on its head. Spotted by Jane Manchun Wong last week, the feature hides the number of likes on a post from all others but the person who posted it. A note accompanying the new feature explains “Testing a Change to How You See Likes: We want your followers to focus on what you share, not how many likes your posts get.”
Many users obviously think its a terrible idea, but I actually think it’s a great one, as it combats the social validation that people may be getting from their Likes! Of course, it still gives those who post an idea of their social metrics, but it hides them from everyone else. Also, anyone buying fake engagement will be dead in the water, as the engagement will mean absolutely nothing.
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