The photo-sharing platform’s promised autonomy seems to be wearing down. When you consider the enormous piece of Facebook’s bottom line that Instagram represents, perhaps this was inevitable. But Systrom and Krieger successfully worked beneath their parent company for six years — to the benefit of both sides — before suddenly deciding the time had come to walk away.
Here are just a few recent changes that might have pushed them to making that decision.
Facebook encouraged cross-posting of Instagram stories to Facebook
Unlike Instagram, which masterfully copied and eventually surpassed Snapchat’s signature stories concept, Facebook’s in-house attempt at doing the same has spectacularly crashed and burned. It’s a ghost town.
Only when Instagram added a setting to automatically cross-post stories over to Facebook at the same time they were uploaded to Instagram did the feature start to see some pickup — but it’s still nowhere near as popular or well-liked as Instagram’s take.
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