For many photographers, Instagram is still the biggest and best social media platform for spreading and showing our work. Growing on Instagram is, however, a long, weird, confusing, and sometimes frustrating process.
Growing on Instagram is not the Holy Grail though. Many photographers out there are living off photography without being popular on Instagram. Instagram can also hinder your creative growth since some photos simply do not work in the Instagram format. This article is not about how you grow as a photographer or how you grow your business, it is about how you grow on Instagram.
The Instagram algorithm seems to change on a monthly basis, if not weekly. You can do a lot to “feed” the algorithm, which can be a huge benefit for your Instagram growth. Using the right hashtags and interacting with people are good tips for growing, but in this article I will focus on three non-algorithmic tips.
Content Is King
Give people what they want to look at. There is no way around it. If you want to grow on Instagram, you have to give people what they want. You cannot expect people to follow and engage with content they do not want to look at. The “follow for follow” and “like for like” trend has proven this repeatedly. It does not matter how proud you are of your photo. If people do not like it, they will not follow or engage with you.
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