According to the survey, 16% of Hispanic consumers use their mobile devices for their purchases, compared with 12% of general market consumers. According to Armand Parra, director of insight and strategy at The Integer Group, age and early adoption of technology are the main drivers behind the trend. “The median age of Hispanics in the U.S. is roughly 10 years younger than the total population. This younger population are adopting technology at a faster rate than the older general population,” Parra tells Marketing Daily, in response to e-mailed questions.
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