It may be just a game, but Candy Crush Saga is dominating the app world. Though it’s free to download and play, it’s the top grossing app on both iTunes and Google Play. In March it became the most popular app on Facebook with 45.6 million average monthly users.
“I believe it’s so popular because it’s cute, and the sounds are not overwhelming,” says Melody Golden, a player who spends about two hours a day on Candy Crush.
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