Here are ten common LinkedIn mistakes that hurt your credibility and make it harder for people who need your expertise to connect with you.
Bad Photo
An unfortunate LinkedIn profile photo turns off visitors to your page immediately.
You don’t need to get a professional head shot for LinkedIn, but you do need a head-and-shoulders photo that shows your face clearly. Don’t re-purpose a group shot that includes somebody else’s phantom hand on your shoulder, for instance.
Bad Headline
Your LinkedIn headline (right under your name) is a critical piece of your profile — and your personal brand. You don’t have to use your current job title as your LinkedIn headline. You can choose a LinkedIn headline that brands you more powerfully.
Shari is an administrator at a hospital. Her job title is Operations Coordinator I, but Shari is not going to use her job title as her LinkedIn headline. She chooses the headline “Health Care Administration, Budgeting and Procurement” instead. Now that recruiters know what Shari is capable of they’ll be more likely to contact her.
By Liz Ryan
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