YouTube isn’t running ads on videos about the recent Momo Challenge resurgence, even those coming from respected news organizations and popular creator commentators.
Multiple news organizations including CBS, ABC, CNN, Fox, and local affiliate channels have uploaded segments on Momo — a viral hoax about a creepy sculpture by Keisuke Aisawa that’s alleged to promote self-harm. These videos aren’t monetized, and some have warning windows alerting viewers to disturbing content.
YouTube confirmed to The Verge that any content featuring Momo is a violation of YouTube’s advertiser-friendly content guidelines, and therefore can’t receive ads — including news videos. Some videos, including one from CBS, also have warning screens that appear before the video plays referring to the content as “inappropriate or offensive.” This isn’t a new policy, but rather YouTube enforcing rules outlined in its advertiser guidelines.
See Full Story at www.theverge.com