Facebook still won’t let you advertise for ICOs or binaries, and ads for cryptocurrencies and exchanges need prior approval. But a year after banning all blockchain-related ads, it’s reopening to ones for “blockchain technology, industry news, education or events related to cryptocurrency” without the need for pre-approval.
The change could be a boon to an industry struggling for mainstream attention in the wake of the 2018 cryptocurrency price collapse that soured much of the public on the financial technology. Blockchain events were especially hit hard since Facebook’s local and interest targeting capabilities made it ideal for selling tickets to potential attendees.
Facebook’s goal was to prevent users from getting scammed by Initial Coin Offerings and other cryptocurrency deals where providers had little to no accountability. In January 2018 at the height of the crypto craze, it blocked all blockchain related ads. In June 2018 it began allowing some if they received pre-approval.
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