Pinterest has long been a platform built around the concept of inspiration. And with the platform planning an initial public offering later this year, it is increasingly focusing that inspiration around shopping.
The social network on Monday rolled out a number of updates to its platform aimed at helping retailers drive more sales via the platform.
“People come to Pinterest in a shopping mindset open to discovering products, which creates a great connection between pinners and businesses,” Pinterest writes in a blog post announcing the updates. “Pinners are looking for inspiration, and brands help make that inspiration a reality.”
Among the updates are personalized item recommendations for shoppers within style, home, beauty and DIY boards based on what they’ve saved; in-stock product pins now appear at the top of search results; and a new “Shop a brand” section that appears beneath product pins that enables a merchant like Levi’s to highlight other items within its catalog.
And, in its latest effort to help brands turn more of their products into dynamic product pins, retailers can now upload their entire catalogue to Pinterest to create Product Pins on Pinterest. Product pins enable consumers to see dynamic information about an item within a pin, including its price, availability and where it is available for purchase. Consumers can click through a product pin to buy the item on the retailer’s website.
By Zak Stambor
See Full Story at www.digitalcommerce360.com