Today, while Google tries to discern your interest with all kinds of powerful and sneaky algorithms, Pinterest has a much more honest and transparent equation: You tell them.
You’re planning a wedding. What better way to develop potential themes, design ideas, floral arrangements, etc., than to grab images and create a pinboard of visual styles? The result: a visual cornucopia of ideas.
I’ve got Pinterest collections of robots, of mid-century modern furniture of clocks, and others. I enjoy creating them and using them as a roadmap of ideas. It’s a particular kind of organization, part hobby, and part visual to-do list.
While other so-called platforms have pivoted and tried to be all things to all people, Ben Silbermann and his team have been building a solid, growing, user-centric business.
So how did he get here, and what does the coming IPO mean for the future of the open web?
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