After recently launching its Lookalike Audiences ad targeting option, the latest in a range of data additions to help improve the focus of your on-platform promotions, LinkedIn has this week published a new, detailed guide on how to use its various ad targeting tools in order to maximize your LinkedIn ad performance.
The guide provides an overview of each of the ad targeting options now available on the platform, and explains how each element works, and how you can best utilize them. At present, for example, here are the demographic targeting tools you can now use on LinkedIn:
For each targeting element, LinkedIn provides a description, and an explanation on how it can be useful – including, as noted, the newly added Lookalike Audiences.
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