In Q1 2013, Forrester Consulting, on behalf of digital marketing firm Kenshoo Social, surveyed US advertisers who spend at least $100,000 on social media ads annually. The research firm found that 73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers. By comparison, 56% had purchased ads on a social media platform, while 52% had created branded accounts on microblogs such as Twitter. Meanwhile, business-focused social networks got scant attention from these ad buyers.
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