Advertisers are infamous for their relentless attempt to learn even the most mundane details about your life in the hopes of selling you something. But there is one thing that’s always eluded them: your physical reaction to their efforts. Advances in eye tracking technologies will soon make it possible for the ads you look at to watch you right back. As the next generation of computing turns to the eyes, a whole new world of interaction and control is becoming possible – along with entirely new methods of invasive data collection and tracking.
See full Story on venturebeat.com