Local businesses are thriving on Facebook, according to statisticsreleased Friday by Dan Levy, director of small business at the social network, who said more than 2 billion connections exist on Facebook between users and local businesses, adding that approximately 70 percent of monthly active users in the U.S. andCanada are connected to local businesses.
The data from Levy was shared as part of a note on the Facebook Marketing page that focused on small businesses in Dixon, Ill., prior to the April edition of Second Saturday, in which downtown stores feature the work of local artists on the second Saturday of each month, using Facebook groups and pages to promote the events and their businesses in general.
Businesses that are set to participate in this month’s Second Saturdays event include Distinctive Gardens, Trein’s Jewelry, and Rosbrook Studio, and Lisa Higby LeFevre, co-owner of Distinctive Gardens, started Second Saturdays along with husband and co-owner Bud LeFevre. She offered three tips for small businesses looking to make their marks on Facebook:
- Create a Facebook group with other small businesses in your community to plan and brainstorm about events and promotions you can do together, like Second Saturdays or Sauk Valley Shop Small — another event where the small businesses in their region encourage people to shop at small businesses.
- Build a Facebook page to communicate with the community and publicize your events.
- Use Facebook ads to get more people in your community to follow your Facebook page, reach your customers, and attract new ones.