If you don’t want to pay for sponsored content, how can you increase the chances that your posts will still gain exposure? Here are four tips.
1. Turn on “get notifications.” EdgeRank is Facebook’s algorithm that decides which posts will be in front of the eyes of your fans and which won’t. Remember the days when the little red number at the top of your page would alert you to a new posting on pages you liked? That’s now turned off by default when a person likes your page. Have your fans turn it on by going to your business’s page, hovering over the Liked box, and clicking “get notifications.” Then, pin the post to the top of your page, so it stays within view of your new fans.
2. Use images. You’ve probably noticed that since Facebook changed its news feed to make images more prominent, their use has taken off. A HubSpot study found that when photos are posted on pages they receive 53 percent more “likes” than the average post. It also found that the average number of comments per post on images is 104 percent higher than on other types of content.
3. Don’t abandon text. Brandon Duncombe, social media manager at Bargaineering.com says, “Regardless of the medium, you’ll still need to have text in your posts that draws users in. Asking open-ended questions and encouraging debate grabs eyeballs. But always make it relevant to what you want the user to ultimately do (click on an image, watch a video, click on a link, etc.).”
4. “Like” other pages. View other business and nonprofit pages while using Facebook as your business instead of as an individual. Share their interesting posts or announcements on your page. This may prompt others to share your content, which means fans of other pages will see your name. It also puts fresh content on your page without a lot of work.