HelloSociety today has unveiled a suite of Pinterest marketing products that includes analytics, a contest platform and creative tools. But its chief application centers on what the Santa Monica, Calif.-based software firm characterizes as an “audience builder,” while offering the services of top influencers on the social-pinning site.
Indeed, it’s a take on Ad.ly’s Twitter influencer program of famous folks as well as the marketing services offered by the bevy of so-called YouTube celebrities. HelloSociety has built a roster during the last year, including people such as fashionista Lauren Zwanziger (5 million Pinterest followers), mommy blogger Jamielyn Nye (4.1 million) and crafts expert Michael Wurm Jr. (3.6 million). The taste-making pinners are part of a “HelloPartners” feature, which offers a brand to their legions when the products at hand fit their area of expertise, per HelloSociety.