Social media is one of the secret ingredients that help us crack the code to inbound marketing, helping businesses drive discovery and increase sales.
One of the built-in value propositions that comes along with social media is the user’s desire to share information, to be part of the conversation and to show their own expertise. Inbound marketing is built on the creation of helpful educational content. Content such as whitepapers, e-books, blog posts (like this one), videos, research studies, survey results, podcasts, webinars, slide shows and infographics are used to educate your target prospects. The result of this process is they are driven to your website where you collect their contact information.
Make sure your social media profiles are built out and accurately represent your business. Make sure they have educational content prominently displayed on those pages. It’s not enough to just have a great website. Today, you need a remarkable LinkedIn profile for your business, a fun Facebook page for your business, an informative Twitter feed and an information-rich YouTube channel page. Your prospects are using all of these sites to find businesses just like yours. You need to make sure your business shines on all these sites.