MoveTogether is a mobile app (still in stealth mode) that seeks to make discovering and organizing casual activities as seamless as possible.
“The emphasis is on things you don’t want to put effort into planning rather than events,” said founder Sameh Elamawy in an exclusive interview with VentureBeat. “You aren’t going to send out a formal invitation or make an event on Facebook for all your spare time, but text messaging is sub par in terms of reach. I want to own the free time space. If you have a bit of time to kill, why not own that time by finding something meaningful and fun to do.”
Elamawy gave the examples of grabbing a late launch, going for a walk, or finding someone to watch the game with. Apps and services that seek to bring people together or find fun things to do saturate the market. However, Elemawy said a hole still exists in how people communicate and mobilize for the in-between moments. His goal was to create a product that receded into the background and made it easier to find compelling things to do on-the-fly.