If you’re looking for ways to figure out how to finally understand how social media can help your business this year, here’s one of the most important things you can do: Forget everything you’ve been told about social media.
- Forget what social-marketing agencies have been wildly promoting.
- Forget what industry analysts having been boldly predicting.
- Forget what social media listening vendors have been over-promising.
Start this year with a new approach to your social media strategy. A strong case of “social media amnesia” may be your best marketing move in 2013.
For five years running, social media continues to be one of corporate America’s biggest enigmas — an incredibly valuable new way to reach and connect with customers while at the same time being one of the most underutilized and misunderstood capabilities in the world of marketing and research.